Privacy policy

Information We Collect or Process

When we say “personal information,” we mean information that identifies you or could reasonably be linked to you (not anonymous or de-identified data). Depending on how you interact with us and our Services, we may collect:

  • Contact information: name, email address, phone number, billing address, shipping address.

  • Account information: username, password (encrypted), preferences, settings.

  • Transaction information: items you order, return, exchange or cancel; items in your cart or wishlist; order history.

  • Payment information: payment method, transaction details. We do not store full payment card information; that is handled securely by third-party payment processors.

  • Device & usage information: IP address; browser type; network connection; device identifiers; pages you view; how you move through the site; search terms.

  • Communications: any messages you send us (support requests, reviews, etc.).

  • Cookies and tracking technologies: cookies; similar tools (pixels, tags, log files) that let us monitor traffic, remember preferences, serve relevant ads, and help with analytics and performance.

Sources of Personal Information

We collect personal information from:

  • Directly from you, when you create an account, place an order, return or exchange items, contact support, subscribe for newsletters, or otherwise interact with us.

  • Automatically, through your use of the Services (via cookies, tracking, browser/device info).

  • From third parties when needed (e.g. payment gateways, shipping partners, analytics providers, marketing platforms) who process data on our behalf.

  • Sometimes from partners or other parties (for instance if you connect via social media, or use features that provide information about your interactions with our marketing or ads).

How We Use Your Personal Information

We use your data for:

  • Fulfilling and managing orders, returns, and exchanges.

  • Processing payments, verifying transactions, and preventing fraud.

  • Personalizing your shopping experience (e.g. recommendations, showing items you might like).

  • Communicating with you: order confirmations, updates, support, marketing (only with your consent).

  • Improving our website, content, products, tools, and customer service.

  • Legal compliance, audit, safety, and security measures.

  • Enforcing our Terms & Conditions, resolving disputes, protecting rights and property.

Disclosure of Information

We may share or disclose your personal information in the following situations:

  • With Shopify and other third-party service providers (payment processors, cloud storage, fulfillment/shipping partners, analytics tools, email providers) who help us operate the store and deliver your orders.

  • With marketing or advertising partners (if you consent) to send promotions or personalized ads.

  • With our affiliates or within our group (if applicable).

  • If required by law, for legal process, responding to law enforcement, protection of our rights or property, or to comply with regulatory obligations.

  • In case of business transfers (merger, acquisition, sale of assets): we may transfer personal information to the party acquiring part or all of our business.

  • When you request or consent to the disclosure (for example, social media integrations, sharing product reviews).

Retention of Your Information

  • We keep personal information for as long as necessary to provide the Services, fulfill orders, maintain accounts, offer customer support, comply with legal obligations, resolve disputes, and enforce our policies.

  • After you close your account or stop using the Services, we may retain certain information (in anonymized or aggregated form) for record-keeping, fraud prevention, or legal compliance.

  • We periodically review data we hold to see whether we still need it. If not, we safely delete or anonymize it.

Cookies & Tracking Technologies

  • We use cookies, pixels, tags, log files, and other similar technologies to collect device and usage information. These help us with: website functionality, remembering your settings, analyzing performance, serving relevant content, marketing, fraud prevention.

  • You can disable cookies via your browser settings. But please note that some parts of the site may not work properly if you block all cookies.

  • If we use third-party advertising or analytics cookies, we’ll disclose that. Where applicable (by law or regulation), we provide opt-out mechanisms or get consent before placing non-essential cookies.

Your Rights & Choices

Depending on your jurisdiction and applicable law, you may have some or all of the following rights:

  • Right to access personal information we hold about you.

  • Right to correct or update information.

  • Right to delete or request we erase your personal information.

  • Right to object to or restrict certain uses (e.g. direct marketing, profiling, or targeted advertising).

  • Right to withdraw consent at any time (where processing is based on consent).

  • Right to portability: receiving your personal information in a commonly used, machine-readable format (where applicable).

  • Right to opt out of sharing your data for marketing / advertising.

To exercise these rights, contact us using the contact details below. We may need to verify your identity. We will respond within the timelines required by relevant data protection laws.

Children & Age

  • Our Services are not intended for children under the age required by law in your jurisdiction. We do not knowingly collect personal information from minors below that age.

  • If you believe we have collected information from a minor, please contact us to have the data removed.

Security

  • We implement reasonable technical and organizational measures to protect your information (encryption, secure servers, secure communication, etc.).

  • However, no internet system is perfectly secure. We cannot guarantee absolute security, but we work to prevent unauthorized access, data breaches, and misuse.

  • If a breach affecting your personal information occurs, we will follow applicable laws (including required notifications) and take steps to mitigate damage.

International Data Transfer

  • Because Shopify and some of our service providers operate globally, your personal information may be transferred, stored, or processed in countries other than your own.

  • When we do that, we ensure legal safeguards are in place (such as contractual clauses, compliance with applicable privacy laws, etc.).

Updates to this Privacy Policy

  • We may update this Privacy Policy occasionally to reflect changes in our practices, legal requirements, or features.

  • When we do, we’ll update the “Last updated” date and publish the revised version on our website.

  • Significant changes may be notified to you (e.g. via email or website banner).

Contact Information

If you have questions, request access or deletion, want to correct information, or want to complain about our privacy practices, you can reach us at:

By2Bestfriends
Email: BY2BESTFRIENDS@GMAIL.COM